Pacific Oaks Children's School Welcomes Author and Scholar Susan Linn to Pacific Oaks College
Dr. Linn, an Instructor in Psychiatry at Harvard Medical School, to Speak on the Effects of Commercialism and Media on Creative Play
In the first offering of the Parent Education Speaker Series, Dr. Susan Linn, author of The Case for Make Believe spoke to more than 80 people on Tuesday, February 7th in support of commercial-free childhood advocacy. She stressed the importance of imaginary play for healthy child development and urged audience members to become more active in battling the onslaught of increasingly kid-focused commercial marketing.
The co-founder and director of the coalition Campaign for a Commercial-Free Childhood encouraged the audience to become more proactive in protecting America's youth from the "advertisers, marketing firms, and product-makers [who] spend around 17 billion dollars a year to make sure our children consume what they’re making. They want to create nothing less than cradle-to-the-grave brand loyalty.”
In modern-day America, according to Dr. Linn, nurturing creative play is not only counter-cultural—it threatens corporate profits. Both timely and important, The Case for Make Believe helps readers understand how crucial child's play is—and what parents and educators can do to protect it. On Tuesday, she reminded audience members to look when advertising can go too far.
"The problem with these companies is that htey're not just selling toys...they're selling values, too."